Louise Mowbray, Founder of Mowbray by Design specialises in Conscious Leadership and Business. She works with leadership teams in a number of countries to build profitable, sustainable organisations that honour the ‘human-being’, not just the ‘human-doing’. Louise is also passionate about helping her clients to build ‘cultures of innovation’ to assist them to lead into the future, today. As our world of work becomes increasingly transparent, conscious companies around the world are using ‘business as a force for good’, with a focus on having a positive impact on two additional stakeholders, that of society and the environment.

The COVID-19 pandemic has upped the ante, waking global leaders, businesses and ordinary citizens up to redefine how we live and work. Louise also works with trends, futures and foresight to assist her clients to gain insight into the interconnectedness of all things, building their resilience and agility to better navigate change. The COVID-19 pandemic has been a catalyst for unprecedented transformation and as a result, Louise was inspired to reach out to her community of business leaders around the world. She wanted to discover how they have shifted, adjusted and pivoted amidst the crisis, learn more about what they foresee as the future of their sectors and to share what they have learned so far, so that we might all benefit from each other’s insight.

Michael Peter was one of the people Louise reached out to. She wanted to learn more about the essential services and what the sector is doing to remain operational during this challenging time. “I know Michael is passionate about forestry and have been hearing snippets about what he’s up to. I felt sure his insight and integrity would be of great value to many others and I wasn’t disappointed.” Louise explains, “I was blown away by the myriad of ways we consume trees and learned how forestry plays a vital role in all aspects of our lives. I have always taken the sector for granted with my attention being constantly drawn to the other face of forests – deforestation and climate change. Whilst speaking to Michael, it struck me that if there was ever a time for this sector to step in with a powerful message of solidarity and support, it is now. Forestry is at the centre of this pandemic – from disposable medical supplies used by frontline workers, our new global heroes, to the toilet paper we all insist on hoarding!”

Louise is very aware of the shift into eco-consumerism over recent years. “It is a powerful opportunity for Forestry South Africa to align with transparent, conscious leadership and business practices and to step into the epicentre of our collective desire to reject all things ‘plastic-fantastic’. We need to build a kinder, more sustainable eco-conscious world.” concludes Louise.

Make sure you connect with Louise on LinkedIn and watch LIFT Conversations on Camera on her YouTube channel.